Pillar 03 Ethical Sales Floor

Now we own the floor.

For ten years we carried farmers from the seed bed to the auction floor. In 2026 we opened our own. Licensed by the Tobacco Industry and Marketing Board in January 2026 and officially opened by Deputy Minister Hon. V. Haritatos on 24 March 2026, the Ethical Sales Floor is Zimbabwe's third licensed tobacco auction floor.

The Ethical Sales Floor: rows of bales under the auction roof
The Ethical Sales Floor plaque unveiled at the official opening, 24 March 2026
Officially opened by Hon. V. Haritatos · 24 March 2026
Ethical Sales Floor signage at No 105 Dartford Road, Willowvale, Harare
No 105 Dartford Road, Willowvale, Harare
3rd
licensed auction floor in Zimbabwe
7,000
tobacco bales handled a day
9,000
of trading floor
2,200+
bales laid on opening day

Why sell here

Paid before you leave the building.

The floor was built around the grower's worst frustrations: waiting for paperwork, waiting for money, and paying for transport twice. Sales sheets are turned around inside 30 minutes. Payment runs through automatic integration with financial institutions, so settlement is instant.

Transporter pre-booking through the floor's In-Drive platform gets the bales here without the grower chasing trucks.

Instant bank-integrated payment Sales sheet within 30 minutes Transporter pre-booking 3,500 bales per single lay
Ribbon cutting at the Ethical Sales Floor opening

Selling with us

Three steps to sold.

Step 1

Book your delivery

Call the floor or come through WhatsApp. Transporter pre-booking is arranged from your side of the district.

Step 2

Lay your bales

Up to 3,500 bales per lay across 9,000 square metres. Your leaf is graded and auctioned the same day.

Step 3

Walk out paid

Sales sheet inside 30 minutes and instant settlement through bank integration. Kutengesa neHungwaru.

1 / 3

Licensed by the Tobacco Industry and Marketing Board, January 2026. Opened in Ethical Holdings' tenth year.

Bring your bales to a fair floor.

Selling this season? Talk to the floor team about booking, transport and what your grades are fetching.